The “Make in India” campaign seems to have picking up a lot of companies to get things done in India, rather than doing the same in their home country and then importing the products to India. After Xiaomi and Motorola, now one of the big brands, Asus is planning to manufacture in India.
“India offers a huge opportunity, smartphone penetration is just about 10%. We are focusing on getting the entire supply chain right here and not just assembly. Once the supply chain is there, manufacturing will become easier here,” Asus chairman Jonney Shih told PTI. He also added that the company is keen on manufacturing in this third largest smartphone market in the world.
An internal team has been set up for the company to look into the possibilities before executing the plans. There are a few manufacturing partners with whom the company is in discussions, with regards to the same.
“We have set up an internal team to look into this. Before the end of the year, we should have something to announce,” Asus India regional head (South Asia and country manager) Peter Chang said.
According to a research firm CMR, about 19.5 million smartphones were shipped in India, in the first quarter of 2015. No wonder why these Chinese smartphone brands are focusing not just in selling in the country, but setting themselves up so as to manufacture devices here.
“India is growing really strong for us. This market provides a lot of inspiration and gives us inputs for development of new products… We are looking at getting into the top four position in the next one year from the last quarter of this year (October-December),” Shih said. He added, “If that happens, India will contribute 10-15% of our global revenues.”
The recent launches from the company included the Asus ZenFone Selfie, ZenFone 2 Laser, ZenFone Max, and the ZenFone 2 Deluxe, which were all launched at the ZenFestival event, which was a global event conducted in India.
Source: Hindustan Times