Xiaomi teams up with Redington for offline store sales in India

    Xiaomi was seen as a smartphone brand that would sell its devices only online in India, but now, the company is looking to sell the smartphones even in the vast offline market. The company has done really well to reach the top of sales figure in the home nation China, and the growth in India is commendable.

    After having Flipkart initially as its exclusive seller, and then dealing with even Amazon India and Snapdeal to sell its not-so-big portfolio of devices, the expansion is now possible only offline. Redington is one of the very well known phone distributor in India, and Xiaomi has teamed up with the distributor to sell the phones at the local offline stores throughout the country.

    Airtel Store India

    The distribution of Redington is across 15 major cities in India, and that includes Chennai, Hyderabad, Vishakapatnam, Bengaluru and Mysore. The plan is being done to launch the offline sales in the next 45 to 60 days, and there will be four devices at offer to begin with – Redmi 2, Mi 4, Mi 4i and Mi Pad. The prices of course, won’t be different from the online pricing.

    Earlier to this, Xiaomi had done the offline sales twice, one with “The Mobile Store” brand in the capital city New Delhi, and that had a deal to sell two particular smartphones, the Xiaomi Mi4 and the Redmi Note 4G. There was a deal even with Airtel to sell devices at Airtel exclusive stores, but those weren’t as big a plan as this one is, because with Redington, Xiaomi is aiming to reach across 1000-1500 stores at the major cities.

    Xiaomi India Head Manu Jain told PTI,

    “We have partnered Redington. We will begin with select cities like Hyderabad, Chennai and Bangalore and later scale it pan-India,”

    “Offline has done well for us. But the focus will remain on online. In China, about 70 percent of our sales come from online and the remaining is offline. In India too, we should see similar trends,”

    After Xiaomi’s entry to Indian market with online-only approach, several other brands from China followed the same, and now this will be interesting to see how Xiaomi will do in the brick and mortar market.

    Source: Zeenews | Pic used for representation, Source.

    Chetan Bhawani
    Chetan Bhawani
    Chetan founded Gizmo Times, after writing at a few other places, and though being a Dentist, he loves to stay connected to technology, and thus, Gizmo Times is here.

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