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YU YUPHORIA Smart TV with 40-inch Full HD screen launched in India

YU Televentures, a sub-brand of Micromax Informatics, has launched their first Android-based Smart TV, the YU YUPHORIA Smart TV, today in India. Prior to this, the company had only launched smartphones under the YU branding.


The YU YUPHORIA Smart TV features a 40″ Full HD display with a resolution of 1920×1080 pixels. The panel has a contrast ratio of 5000:1 and a refresh rate of 60 Hz. The Smart TV is powered by a Quad-core processor, paired with a Dual-core GPU which handles all the graphics. The TV uses Android OS, however, comes with Aptoide App Store to download all the apps required.

The speakers on the YU YUPHORIA TV offers 24 W sound output. For the connectivity, the TV has 3 HDMI 2.0 ports, 2 USB ports, as well as a VGA port. The TV also offers Wireless connectivity options such as AirPlay, Wireless smartphone control which lets users connect their smartphones to the tv and control or even game on the TV.

Pricing and Availability of YU YUPHORIA Smart TV

The Yu YUPHORIA Smart TV comes is priced at INR 18,499 and is available from today, exclusively on Amazon India, through an open sale.

Commenting on the launch, Mr. Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said,

“With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament to our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses, and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers.

YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.”

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