Smartron, the Indian technology OEM Company and the Internet-of-things (IoT) firm founded by Mahesh Lingareddy has announced that Sachin Tendulkar, the Cricket legend has invested an undisclosed amount in the company and also has become the brand ambassador of the company.

The name Smartron might not be heard of a lot in India, but the company has been running in stealth mode since August 2014, and is expected to come up with a few smart devices and IoT products in the second quarter of this year. Smartron is headed by Founder & Chairman Mahesh Lingareddy who is also the Co-Founder and CEO of Soft Machines Inc., a US-based semiconductor company with operations in US, India, and Russia.

Sachin Tendulkar
Source: Reuters

Commenting on the association, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

Commenting on Sachin’s association with the company, Mahesh said, “We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.”

While we might see IoT products from the company, there will be smartphones and even hybrid Windows laptops launched. Recently, Smartron tied up with Foxconn to manufacture the products, and there is a separate assembly line for the products in Sri City, Andhra Pradesh.

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