Reach Mobile has launched a new smartphone, Allure Rise, in India, on April 12 2018. The phone has 4G VoLTE support and is launched under the “Make in India” initiative, in the lower-end of the budget segment. The phone comes with 5.5-inch touchscreen covered by a scratch resistant glass, on top.
The Reach Allure Rise has a 5.5 inch HD display with a 1280x720p resolution. The screen is said to be protected under a scratch resistant toughened glass. The phone is powered by an unknown quad-core processor clocked at 1.3 GHz, with 2 GB of RAM and 16 GB of internal storage. The storage can be expanded up to 64 GB via a microSD card. The phone runs on Android 7.0 Nougat.
The Allure Rise features an 8 MP camera with an LED flash on the back. To the front, there’s a 5 MP camera with an LED flash. The Allure Rise has a 2600 mAh battery. For connectivity, there’s 4G VoLTE, Wi-Fi 802.11b/g/n, Bluetooth 4.2 and GPS & GLONASS support. The phone features a Micro USB port, a 3.5 mm headphone jack with FM Radio support.
Commenting on the launch, Amit Garg, Product Manager Reach Mobile said:
India has emerged out to be a land of digital connection. To supplement this, we are thrilled to present our new smart-phone, “Allure Rise”, in an effort to elevate the market further. Emphasizing on the trifecta of efficiency, innovation and unmatched performance throughout use, we aim to deliver products that enhance our customer’s day-to-day experience, without an exorbitant pricing.
The Allure Rise from Reach Mobile will be available in two colors – Black and Gold. The phone is priced at INR 5,499. Additionally, the phone comes with a cash back offer for Jio customers at Rs. 2,200.