In an effort to be a complete consumer electronic brand, Micromax has ventured into the Air Conditioners segment after working their way through the TV segment. The company has launched three new air conditioners under its Ayurveda Series, targeting the mid-range segment. This new range of AC’s from Micromax also come in Inverter models that help you save power and result in overall lower noise from the compressor. The company recently entered the cooling segment with their desert, tower, window, and personal coolers and the launch of the new Air Conditioners series is a step ahead in the same direction and the company aspires to capture about 5% market share in India by the next year.
The newly launched AC is the first consumer AC in India with a PM 2.5 filter which has cues drawn to the goodness of Neem tree. This is advertised to offer an anti-bacterial and anti-allergic supplement to the users along with the cooling making itself a unique segment of the market.
During the launch, the Co-founder of Micromax, Rajesh Agarwal said
“Indian consumer’s needs have been the topmost priority at Micromax and we have always believed in developing products based on consumer insights. With our innovative products, we are working towards becoming a leading consumer electronics brand and today’s launch is a testimony to the same. Currently, bad air quality and inflated electricity are a great concern for consumers. Keeping this in mind, we have worked towards bringing an India-specific solution to the deteriorating air quality with this new range.”
Micromax is serious about the segment and has already set up dedicated service centers and an exclusive customer service applicate for the new series of products in order to provide better after sale service to the customers. The Micromax Air Conditioners are powered by the R32 cooling agent which is claimed to be an eco-friendly refrigerant and has a much lower impact on global warming because of ozone depletion. The Air Conditioners are made up of 100% copper for a better build quality and retentivity.
The Micromax Ayurveda Series Air Conditioners range between Rs. 29,990 to Rs. 39,990 depending on the variant.