Expanding its product portfolio, Blueair has launched its first mid-range premium air purifier, the Blueair JOY S, today, in India. With the JOY S, the Sweden based company plans on providing an air purifying solution to Indian homes with a room size of up to 16 square meters. The air purifier comes with One button control, automatic filter change alerts and also lets you replace the filter with a simple twist.
Blueair JOY S
The JOY S air purifier comes with HEPASilent technology which uses both electrostatic and mechanical filtration for purification of air. It purifies up to 99.97% of air pollutants like fine dust, allergens, VOCs, smoke, pet dander, pollen, bacteria, virus and even particles as small as 0.1 microns in size.
The Joy S comes with 5 Air Changes per Hour (ACH), which can purify up to 16 square meters of the area every 12 minutes and has a Clean Air Delivery Rate (CADR) of purifying 200-cubic meter per hour. The air purifier is power efficient as well. It draws only up to 1.5 Watts of power at normal settings and a maximum of 10 Watts on 3rd fan setting.
Commenting on the launch, Arvind Chabra, Country Head for India at Blueair said,
“As a brand, Blueair has always believed in delivering clean air for everyone. We understand that in a mid-premium range of air purifiers, consumers expect and demand a complete package – an air purifier that has the best Clean Air Delivery rate, one which consumes less power – the usage for 24 hours in a month will be as low as 1unit of power consumption. Most importantly It captures the maximum amount of impurities from the air. We truly believe that JOY S is that package and our consumers will be delighted with the pricing as well.”
He further added
“We are pleased that we are joining hands with Amazon for a platform partnership as this would help us reach out to the hyper-social consumers. With the launch of JOY S, we aim to continue our pursuit to expand our air purification expertise and best-in-class technology to a new segment. At Blueair we give utmost importance to consumer needs and JOY S is a testimony to the same.”
Pricing and Availability of Blueair JOY S
The Blueair JOY S comes with five interchangeable colors options. The pricing of the air filter is set at INR 14,999 and will be available on Amazon India starting July 17th, on the occasion of Amazon Prime Day. Amazon Prime Subscribers can avail it at a special price which will be announced on its launch day, and also includes other benefits as well.