Huawei’s Honor brand has been showing an exceptional growth. A sub-brand that was started with smaller aims and only looking at expanding internationally at a decent pace has reached the heights that have started threatening the brands that have held their legacy and value for years.
Apple, Samsung, and Huawei are the major names that hold a good presence, market value and the share globally. Honor, the leading e-brand of Huawei, is a range that talks more about the value-for-money, than anything else. The brand has catered to the budget range, mid-range and even aimed at the flagship devices by offering similar performance at a mid-range pricing. How and why would a brand like Huawei do that?
Why? Because premium offerings don’t always have to get tagged with a premium pricing. As simple as that. There can be compromises done in the areas that don’t hamper the user experience but can help bring down the cost. Honor offers premium designs, exceptional performance, and superior camera capabilities, all for less than half the price of similar offerings from brands like Samsung, HTC, and Apple. Huawei, their own brand does not have to be in contention since it is more about offering innovative solutions to give enhanced user experience.
Now, how does Honor produce “valuable” products for a price that doesn’t burn your pockets?
Talking to one of the analysts, who studies how generations of smartphones are made with improvements and necessary removals, we found that it is only a few important factors that go into making a perfect smartphone for a certain price range. These include the design, the camera, the battery and the performance of the phone.
Whatever price you pay for your smartphone, you’d expect the design to be something you don’t want to hide. Imagine holding a bar-shaped basic designed phone that you paid a good amount for, you looked over the big “design” factor. Honor doesn’t want you to worry about it, as every phone that comes out of its design factory has its own unique style and a design that you can flaunt.
Honor 6 had the shiny black glass, and its successor Honor 7 came in with a metal back to match the trend that year. The next was the Honor 8 that has a beautiful glass body with curvy edges. But then, why are we looking at only the mid-range series? The Honor 5x and 5c too looked like the phones with a better design than the others in the similar price range.
But, is that it? Thankfully not, because most of the Honor phones have a camera combination that has the capability to beat all the others that it contends with. Huawei has made a dual-lens camera combination that puts itself to the correct use in capturing color-perfect shots. After having that on its P9 flagship, the company took it to the Honor 8 and now. Finally, even the budget series will rock the same. The Honor 6x smartphone as well has the dual-lens rear camera concept, where one of the cameras has an RGB sensor and the other one has a monochrome one, offering excellent capture quality as well as wide aperture settings. That’s easiest as an example to talk about the vision of Huawei to oﬀer what’s really needed in a smartphone, irrespective of the price range it is oﬀered at.
Huawei’s missions were laughed at, and Honor’s entry into the smartphone market world was not welcomed with ease because of the ever-growing competition. But it takes guts, ideas and then the execution for doing that and breaking the shackles. Honor has although offered a lot through its devices, the company has managed to keep up the brand value with the approach of offering what the consumers need.
Note: This is a sponsored post.