Asus India has announced its partnership with Paytm with the launch of the Asus VivoBook X507, today in India. The partnership also includes integration of PoS solutions for retail stores, and digital experience zones at Asus Retail Stores.
The VivoBook X507 sports a 15.6 inch Nanoedge display with 8.1mm thin slim bezels. The display comes in either HD or FullHD resolution. The netbook’s powered by a Intel Core i3 processor, with up to 8 GB of DDR4 RAM. The laptop also comes with up to 1 TB of hard drive. The laptop also comes with an MX110 dedicated graphics from NVIDIA. It also has 2 W Speakers and a microphone that feature ASUS SonicMaster Technology for audio.
Amit Sinha, COO-Paytm Mall, said,
“We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores. In our country, up to 80 % of Offline retail stores do not have the necessary technology to manage their inventory and are not equipped to join the online commerce revolution. Our O2O model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS. They can now cater to walk-in customers conveniently and can also fulfill online orders locally through this connected PoS system. In the first phase, we are enabling Asus branded offline stores and will soon be expanding further “We have been working closely with our partnered brand and retail stores. We realized that 96% of offline stores are under 500 Sq. Ft and face challenges with keeping all stock/sizes/material and there’s a massive cost associated with it. Therefore, we are also introducing an interactive “Digital Experience Zone” to give a virtual interactive experience to the customer once they walk-in to the store. At Paytm Mall, we are on a mission to bring every offline seller to our online platform and this further strengthens our commitment to this cause.”
For security, the laptop features a fingerprint scanner and Windows Hello feature to unlock the laptop. The 33Whr battery on the X507 supports fast charging and can top up the battery from 0-60% in just 49 mins, as claimed by the company. For connectivity, the X507 comes with 802.11 b/g/n, Bluetooth 4.0, 2x USB 2.0 ports 1x USB 3.0 port and a microSD card slot. The laptop weighs 1.68 kg.
Commenting on the partnership, Leon YU, Regional Head South Asia & India, Asus India, said,
“We are thrilled to partner with Paytm Mall and launch the VivoBook X507 which we are confident with its incredible aesthetics and specs will perform well among the affordable range of laptops in the market. In addition, we are really looking forward to the implementation of innovative customer centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall. This partnership enables us to empower our partners and provide them with a wide range of digital network leading to a more superior quality shopping experience for our consumers.”
Pricing and Availability
The pricing of VivoBook X507’s from Asus starts from INR 21,990 and goes up to INR 38,990 for the MX110 variant. Interested buyers can avail a launch exclusive Rs. 2000 PayTm Mall cashback offer. The laptop will be offered at the same price across both, the online and the offline markets.