Idea Cellular announced on Wednesday that it will be launching 4G services in India across 750 towns in the first half of 2016 across 10 circles. The company said, “In its initial phase Idea intends to roll out its 4G services across 10 telecom service areas over 750 large and small towns by the first half of 2016”.
Idea which is country’s third largest mobile operator, said it had acquired 1800MHz band and it is used for offering Idea 4G services during the last two spectrum auctions in February 2014 and March 2015. With Airtel and Aircel already providing 4G services, and Vodafone which will be rolling out the 4G service in Delhi and Mumbai by December this year, the 4G war is going to be fierce.
Idea said, “Given the large mobile data and rural voice opportunities, Idea with increasing consumer affinity, steady cash flows, deep rural 2G presence, expanding 3G network footprint and planned 4G LTE network launch the company remains confident to further strengthen its market competitive standing and emerge stronger,”.
The circles which will be included in this roll out are Andhra Pradesh, Maharashtra and Goa, Madhya Pradesh and Chhattisgarh, Kerala, Punjab, Haryana, Karnataka, Orissa, Tamil Nadu and North East. Reliance Jio is the big player which is about to announce its 4G services by December in India. Reliance had earlier turned the calling rates when they entered into the smartphone network and with their entry into the 4G network we can expect some aggressive pricing.