Lava International has roped in Indias limited over’s Captain Mahendra Singh Dhoni as their new Brand Ambassador. With this new tie up with Dhoni the company is expecting its strengthen its brand presence in India. Commenting on the news, Solomon Wheeler, vice president and head of marketing and communication, Lava International, said, “Bringing him on board strengthens our resolve to offer trusted and reliable products and services to all our consumers at all time.”
Lava is supporting the “Make in India” initiative by the Government and is planning to invest Rs. 2615 crore in India in a phased manner and has already set up its first manufacturing plant in Noida. The company plans to reach an annual production capacity of 216 million phones.
Commenting on his association with Lava, Mahendra Singh Shoni, said, “Lava embodies the values, the ideas and the direction that every Indian brand must take in the 21st century. In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.”
Many cricketers are getting associated with smartphone manufacturers with Yuvraj Singh recently being signed up by OPPO as their brand ambassador and Sachin is also a brand ambassador and investor in Smartron an IoT startup company. The company has its presence in other countries as well like Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, the Middle East and Russia. Lava has achieved revenues of $1.2 billion in fiscal 2014-15 and it is one of the few companies in smartphones which has a huge presence in the offline market across India which accounts to most of their sales.