Micromax has announced their partnership with TranServe, a mobile payments company to allow users of Micromax devices to access payment solutions for financial and social transactions. The payment solutions are targeted at “mobile-first consumers” in India.
With the tie up there will be a rollout of several digital financial solutions such as micro-loans and other financial solutions. The native payment solutions included are requesting money, splitting bills, sending gifts to friends, and making payments through Micromax phone integrations.
Commenting on the partnership, Vikas Jain, Co-founder, Micromax Informatics said, At Micromax, we have always believed in bringing more value to our consumers by integrating the best in class services on our devices and this is where the future is. Our vision is to enable users to enjoy a seamless and delightful experience across categories like Hospitality, Travel, Healthcare, Entertainment, Ecommerce or Payments where we populate the gaps to map their digital journey to their fulfilled world. The growth in mobile payments has a lot to do with the ease of payment and tight integration with popular services. And our partnership with TranServ will bring Indian consumers, the most convenient & easy way to mirror their life on the fast evolving internet and mobile ecosystem. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We will continue to invest resources, partnerships, time, effort and money to ensure our customers get what they want and the whole of the ecosystem shifts to meet the requirement of the consumers.
TranServ has partnered with many banks as well to expand the financial services offered with the partnership. With the amount of market share Micromax has in India this partnership will be of good benefit to the users as well as both the companies. For Micromax users with Visa cards which is powered by a partner bank, it will be allowing users to experience ubiquitous payments across online as well as offline merchant establishments.
Commenting on the launch, Anish Williams, Co-founder & CEO, TranServ, said, With India emerging as the largest mobile phone user base in the world, the future of payments in India is heavily inclined towards smartphones. TranServ has been championing the cause of reshaping the payments industry and our partnership with Micromax would allow us to collaborate with a leading player who shares our vision of creating a seamless and secure payments ecosystem and enjoin our efforts to help India achieve the status of a cashless economy.
With the huge number of mobile wallet services already available in the market it will be nice to see how Micromax and TranServ will be getting the users to use their services.
