MixRadio which is a music streaming service across the globe, having a catalogue of over 30 million tracks along with 10,000 curated mixes to choose from, has partnered with Samsung to bring the service to India on all Samsung devices. MixRadio is said to have introduced over 20 millions users in the region to music streaming and with this deal expects to increase the number exponentially.

Commenting on the tie-up, Karan Grover, GM for MixRadio in India, said;

“Samsung chose MixRadio over other music services because of our long heritage in India, rich catalogue and highly evolved personalization engine. We have the breadth of both international and local catalogue, plus the depth of data on that catalogue, to allow us to deliver an unparalleled personalised music streaming experience to music lovers on Samsung devices. We are delighted to be bringing the world’s simplest and most personal music streaming service to millions of new listeners through this partnership”.

Samsung tie up with Mixradio in India

With over 10 years in India, MixRadio covers 13 genres of Indian music like Bollywood, Telugu, Tamil, Punjabi, Bengali, Oriya and Marathi. MixRadio was earlier tied up with Nokia which lasted from 2007 to 2014. The company has listeners across 31 countries. With the increasing number of smartphones in India, as estimated by Cisco which said India has 140 million smartphones in India which  will be reaching 650 million in 2019.

Jonathan Dworkin, CMO of MixRadio, said; “At the heart of what we do is a desire to deliver people more of the music they love – music they know and music they have yet to discover. We understand that mobile is now the means for people to connect with their music, so to deliver a great service you have to be genuinely mobile first in your approach. MixRadio has been mobile first since its inception and are excited to be drawing on this experience to deliver the best possible streaming experience to music fans in India through our new partnership with Samsung”.

With MixRadio having the option of saving music for offline listening, it will be one of the features to give it the edge in India users, as more than70 percent smartphone user sin India stream video every week and 40 percent of them stream music. Another statistic which gives this feature a thumbs up is that only 20 percent of Indians living in urban area have 3G plans. With the tie up it is going to the users who are going to be benefited, by getting access to free streaming music on their smartphones.

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