YU Televentures, the subsidiary brand of Micromax was not much into the scene, just like its parent company. Now, it is back, with a name that is familiar, but a phone that isn’t. The name “Yureka” takes us back to 2015 when the brand was introduced and the first phone was launched. It received a flak for the design, and now, the Yureka Black that was expected to be just the black variant of that phone from 2015, is a completely different package.

The Yureka Black is a smaller device with the screen size of 5.0-inch and the company has included a Full HD display. Under the hood is the Qualcomm Snapdragon 430 octa-core processor, 4GB of RAM and 32GB internal storage. Along with that is a combination of 13-megapixel rear and an 8-megapixel front-facing camera. There is a 3000 mAh battery in the device and a fingerprint sensor is placed on the front of the device.

Check the unboxing of the Yu Yureka Black phone and the device overview we did in the video.

The Yureka Black is available exclusively on Flipkart and as the name itself suggests, there are only Black color variants of the same and the phone is available in this Chrome Black option, with a resembelance to the iPhone 7 Jet Black version, and a Matte Black option as well.

The phone is going on sale from June 6th, exclusively on Flipkart.



  • Manjit Sarma, Jun 2, 2017 @ 10:01 am Reply

    Heard that, this is a copy of a Chinese phone!

  • Ansuman Giri, Jun 2, 2017 @ 11:42 am Reply

    Not impressed as usual..

  • Vishal Giri, Jun 2, 2017 @ 3:46 pm Reply

    a lot of value for money device from YU!!

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