Flipkart’s private label brand Billion has come up with its first smartphone, the Billion Capture+, which the company is calling a “Made for India” phone. It is said that the Billion Capture+ is designed, engineered, manufactured and tested in India.
The Billion Capture+ comes with a 5.5-inch Full HD display and there is a 2.5D curved arc glass on the sides. Internally, the phone is powered by the Qualcomm Snapdragon 625 processor and there are variants with RAM and storage options. While one variant offers 3GB of RAM and 32GB internal storage, the other one comes with 4GB of RAM and 64GB internal storage.
It is the camera combination that is put up as one of the major features, as the Billion Capture+ has a 13-megapixel + 13-megapixel rear camera combination with RGB and monochrome sensors and the software includes super night mode, portrait mode, depth of field, and some other modes to enhance the capture experience. On the front is an 8-megapixel camera.
The smartphone runs Android 7.1.2 Nougat and it will be the stock Android interface, and the company says there is a guaranteed update to Android Oreo in the near future. There is a 3500 mAh battery included and the phone has USB Type-C port included for charging with the Quick Charge support.
The Billion Capture+ will be available in two configurations – 3GB RAM + 32GB ROM at Rs. 10,999 and 4GB RAM + 64GB ROM at Rs. 12,999. Both variants come in two colours – Mystic Black and Desert Gold, and customers can avail launch offers along with consumer finance options on Flipkart such as No Cost EMI, discounts on leading debit/credit cards and more.
“The Billion brand’s products have always been backed by meticulous data-driven research and insight into Indian customers’ needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers’ reviews. Few true dual camera phones offer this combination of flagship features. We’re sure this customer-centricity will delight Indian smartphone buyers,” said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart.
Hrishikesh Thite, Category Head, Billion, added, “Our extensive research of Indian smartphone buyers revealed major pain points of battery, camera, storage etc. We developed the Billion Capture+ keeping these in mind and are delivering it at a compelling price point. It is a truly made for India phone.”
