Yu, Micromax‘s sub-brand, which went into exile for quite a while now, has launched their latest entry-level smartphone, the Yu Ace, today, in India. Prior to the launch, the company had teased the public with a couple of photos and teasers on their twitter handle. The Ace comes with a FullVision display and a MediaTek chipset.
The Yu Ace sports a 5.45-inch HD+ IPS LCD screen with a resolution of 1440×720 pixels. A 2.5D curved glass covers the 18:9 display. Powering the smartphone is a quad-core MediaTek MT6739 (or MT6738) chipset with PowerVR GE8100 GPU handling the graphics. It comes with 2 GB RAM and 32 GB internal storage, expandable up to 128 GB via a microSD card slot. The phone runs on Vanilla variant of Android 8.1 Oreo with Zero bloatware. Moreover, the company promises to update it to Android Pie, once it is available for the device.
The Yu Ace features a 13 MP rear-facing camera with an LED flash, as well as a 5 MP front-facing camera for selfies. There’s also an LED flash for the selfie camera.
The Yu Ace comes with a massive 4000 mAh removable battery. For security, the phone comes with a rear-mounted fingerprint sensor as well as face unlock.
On the connectivity front, the Yu Ace has dual VoLTE support, Bluetooth 4.2 LE, 802.11 b/g/n Wi-Fi, GPS. Apart from this, the phone also supports up to 22 regional languages.
Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics said,
“We are extremely excited to launch a phone that we strongly believe is a gamechanger in the Sub 6K category. The YU ACE is a product that speaks for itself – with features and specifications that are the best in this category, it gives consumers a chance to ‘Play God’ by making themselves experience the best of technology. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible.”
Pricing and Availability of Yu Ace
The Yu Ace comes in three colors – Charcoal Grey, Elektric Blue and Rose Gold. The phone is priced at INR 5,999 for the 2 GB RAM variant. The company has also announced a 3 GB RAM variant that comes with 32 GB storage, which will be available for INR 6,999, in the coming weeks.