Binge is a new cashless payment method for paying at restaurants, launched in India by Noroc Solutions Pvt. Ltd., a Bangalore based tech start-up. Called as “an innovative payment application for the F&B industry”, the app is co-founded by Santosh Martin, Christopher Lopez, Shankar Sukrutaraj, Gaurav Arora, Amit Roy & Ajay Joseph.
The application is said to be giving the users an option to add four credit/debit cards, and also check the bill and updates of the bill from the smartphone directly, the app for which is available for both Android and iOS. Most importantly, Binge app will let the users pay the bill directly from the mobile with the pay on-the-go features. Splitting of the bills will also be possible using the app.
The users don’t have to share their phone numbers, thus the privacy is maintained, and a unique Binge ID is given for the users, to share and check-in using the unique ID. There will be a vault where card details can be stored for quicker payment for the bills. In the Binge app, the user can see and add friends to the table to split the bill in real time. The ability to tip is in built into the app so the user can tip the steward.
Binge is focused on ensuring that with these features, the dining experience is significantly improved. Binge has already tied up with 25 restaurants in Bangalore like Skyye, Toscano, Sanchos, Sinkong, Opus, Blimey, Bootlegger etc. Binge is looking to expand its presence in Delhi and Mumbai by May and further partner with over a 1000 restaurants in Bangalore by the end of 2015. The company has tied up with Uber in Bangalore to offer its customers exclusive deals like discounts on Uber rides. Binge also will continue to innovate on partnerships & continuously add value to the customers.
This indeed will be a very good feature for those who don’t want to always carry cards or cash to restaurants, and do not want the headache of splitting the bill with friends.