Micromax has officially announced three new smartphones in India, the Canvas Fire 4G, Canvas Blaze 4G Q400 and Canvas Play 5. The Canvas Fire 4G was announced earlier this month at the MediaTek event and the Canvas Blaze 4G Q400 was on sale online from yesterday, the Canvas Play 4G was announced today.
All three smartphones are 4G LTE (TDD B40 2300MHz and FDD B3 1800MHz) enabled for India with the Canvas Blaze 4G Q400 and Canvas Fire 4G priced in the budget category and the Canvas Play 4G was priced in the mid-range category. The Micromax Canvas Blaze 4G and Micromax Canvas Fire 4G sport a 4.5-inch (854 x 480 pixels) FWVGA IPS display each. Both the device run on Android 5.1 Lollipop with Dual SIM option. Both the devices come with 5MP auto-focus rear camera with LED flash and 2MP front facing camera. The Canvas Play 4G and Canvas Fire 4G come with connectivity features like 4G LTE/3G HSPA+, WiFi 802.11 b/g/n and Bluetooth 4.0.
The only differences between the two devices is the processor and battery, with the Canvas Blaze 4G sporting a 1.1 GHz quad-core Qualcomm Snapdragon 210 MSM8909 processor with Adreno 304 GPU, the Canvas Play 4G runs on a 64-bit 1GHz quad-core MediaTek MT6735M processor with Mali-T720 GPU. Both the device have 1GB LPDDR3 RAM and 8GB internal storage which can be expandable using microSD card up to 32GB.
Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics, said:
We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.
The higher end Micromax Canvas Play 4G on the other hand sports a 5.5-inch HD IPS display with Corning Gorilla Glass 3 protection with 1280 x 720 pixels resolution. It is powered by a 1.2GHz quad-core Snapdragon processor which is mostly the Snapdragon 410 SoC. It is supported by 2GB of RAM and internal storage of 16GB which is expandable up to 32GB using microSD card. The device comes with 13MP rear auto-focus camera with LED flash and 5MP front facing camera. It runs on android 5.1 Lollipop and supports Dual SIM.
The Micromax Canvas Play 4G comes with connectivity features like 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0 and GPS and powered by a 2820 mAh battery. The Micromax Canvas Play 4G is priced at Rs. 12,499 and the Canvas Blaze 4G Q400 and Canvas Fire 4G are priced at Rs. 6,999 each. All three smartphones comes with 6 months of double 4G data offer for Airtel customers.
