Talk about selfies and currently, the first two names that anyone would point out are the brands Vivo and OPPO. The companies have been extensively working in bringing out smartphones with cameras having superb selfie capture capabilities, and that isn’t happening without a reason. The initial craze for selfies had people laughing at how someone would pout to pose for a picture they are capturing by themselves, but then, things picked up in a way that selfies have become a common occurrence in the youth and there is an actual demand of smartphones offering good cameras on the front, while some are happy in ignoring what is offered on the back of the phone.

Selfies with different poses, selfies with flashlight to enable good shots in dark conditions, group selfies and finally, selfies with the background blurred. In fact, the Vivo V5 Plus that was announced a few months back had a dual-lens camera combination on the front only for that specific reason – bokeh effect while capturing selfies. It might have been laughed at in the past, but people have made this a feature that companies have started taking seriously.

Vivo V7+ Front Top

When you capture a picture, you don’t do it only for the sake of using the smartphone camera. You are taking the picture to either share it with friends or close ones, or to keep it as a memory for long. Be it a regular capture with the back camera of the phone, or a selfie taken with friends – every picture has its importance. When it is, why not these important pictures have a good quality? That’s what is being aimed by only some brands to do well with the front cameras as well. The Vivo V7+ is another prime example. No, we aren’t specifying about what is offered here, but it is more about how the company has specifically talked about the selfie camera for this device knowing that selfies have become a regular activity for smartphone users. Some brands still choose to ignore not just the talk but even about letting people know what are the specifications of the camera that is offered on the front.

Vivo V7 Plus Face Beauty Features

Vivo V7 Plus Portrait Bokeh

Vivo V7 Plus Front Flash

Two things to note here – the megapixel count, and the software optimizations. Talking about the most recently launched smartphone, the Vivo V7+ has a 24-megapixel selfie camera. A good sensor and F/2.0 aperture are the other inclusions but what one would feel awkward about bigger resolution cameras is the amount of detail they store and when the camera is closely capturing your face, you might want to see it avoid the blemishes and dark spots on the face. That’s where the second part, the software optimisation comes into play. The device comes with the Face Beauty 7.0 that helps beautify and make the face cleaner yet not have an artificial look to it. Further enhancing that, the phone is given an option to have the same beautification activated while the video calling is active.

In the end, the selfies come out to be very good. In fact, there’s no need of a dual-lens camera here because the single lens shooter here recognizes the faces in the frame and then blurs everything else in the background. It doesn’t mean dual-lens cameras aren’t useful, but here, thanks to the software enhancement done, the blur obtained after understanding the subject is appreciable.

Vivo V7+ Phone

All said and done, it is a fact that the Vivo smartphones are still very much focused on offering the best when it comes to the front-facing cameras and while doing that, there is not much of a compromise seen on the other aspects like the design, processing power, and the rear camera as well. A FullView display with the 18:9 aspect ratio, the octa-core Snapdragon 450 processor, and a 16-megapixel rear camera is what we are talking about here, but what did the company focus on in the event? the brand ambassador taking selfies. A lot of selfies. Because that’s what is defining the use case of the entire young generation that uses smartphones.

Even previously, we had mentioned how companies like Vivo and OPPO have offered good specs on one side and great cameras on the other. If that hadn’t worked and if the users didn’t actually want good selfie cameras, the demand would have gone lesser and the brands would have acted upon that to make considerable changes. The way the trend is continuing with the smartphones in the recent times, we are seeing how selfie cameras are one major factor considered during a smartphone purchase.


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