Aiming gamers at the PC level after losing it to the Android and iOS on smartphones, Facebook has announced Gameroom, a platform that is made for PC gamers. The official press release states about not just the new platform but also about the Unity Build that is a helper for exporting games to Facebook.

With Facebook Gameroom, Facebook is introducing an easier way for developers to bring high-quality games to the PC to take full advantage of the CPU and GPU native power. The Facebook build target lets you deploy your projects to either the new Gameroom desktop app for Windows as a native Windows player, or to Facebook.com using Unity’s WebGL support.

The beta build of Facebook Gameroom is available for the users to download and it works with Windows 7 and above. Unlike playing it on Facebook among the newsfeed, the Gameroom lets users play web, ported mobile and native Gameroom games.

How will the Gameroom beat the current leaders, or even compete against the giant names like Steam, where millions of gamers are live and playing games? It could probably leverage the social network and the reach to the masses easily and this could be the only factor that will attract the developers to work and bring their games on the Gameroom.

The announcement of this name change from Facebook Games Arcade to Gameroom was done at the Unity’s game development platform conference.

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